ANINE BING

HEAD OF DIGITAL

ANINE BING is seeking a Head of Digital to lead our global eCommerce and omnichannel client strategy worldwide, driving traffic, conversion rate, and revenue growth, customer engagement, and data-driven decision-making across all direct-to-consumer (DTC) channels. This leader will own the ecommerce channel and be responsible for meeting revenue goals along with owning customer insights, analytics, and segmentation for the company, optimizing our eCommerce, retail, CRM, and performance marketing efforts.

The ideal candidate is both strategic, "hands on" (operational) and analytical, with deep expertise in customer data, digital marketing channels, and omnichannel commerce. They will lead the integration of customer insights across digital and physical channels, ensuring a seamless, personalized customer experience.

This role is based at our Paris HQ and reports directly to the COO.

Responsibilities Include:

  • Own eCommerce revenue and operating targets, ensuring profitability while balancing customer acquisition, retention, and omnichannel engagement.
  • Lead website analytics and performance tracking.
  • Partner with IT and lead C.R.O. roadmap and website evolutions, AB tests and personalization tools, as well as content and landing pages, optimizing conversion rate in all countries.
  • Define and implement customer retention and acquisition strategies across DTC channels, leveraging segmentation and predictive insights.
  • Oversee all digital marketing channels (Paid Media, Paid Social, Email, SMS, Affiliate, Direct Mail, etc.), ensuring they are aligned with customer behavior and business goals.
  • Partner with Brand Marketing to ensure synergy between brand awareness, brand consideration and conversion in a "full funnel" approach
  • Expand and optimize Email/SMS marketing programs, tracking performance against subscriber growth and revenue impact.
  • Lead the eCommerce and Client Data team, ensuring strong performance, coaching, and professional development.
  • Drive the development and execution of long-range digital strategies, aligning with company-wide objectives and financial targets.
  • Manage the eCommerce budget and digital performance KPIs, tracking and optimizing sales, traffic, and engagement.
  • Implement testing strategies and customer journey insights to continuously enhance digital experiences and omnichannel integration.

Requirements:

  • 10+ years of experience in digital commerce, advanced contemporary or luxury fashion experience strongly preferred
  • Deep expertise in C.R.O, website optimizations
  • Strong technical and analytical skills, with experience in Google Analytics, Lookerstudio, Shopify, and similar tools.
  • Proven success in scaling eCommerce and omnichannel businesses internationally, with strong knowledge of global consumer behavior.
  • Ability to align data strategy with brand, merchandising, and inventory planning to maximize commercial impact.
  • Demonstrated leadership and team-building experience, with a track record of leading high-performing teams.
  • Excellent communication, strategic thinking, and cross-functional collaboration skills in a global team environment.

Working at ANINE BING

ANINE BING seeks to empower its employees by providing an environment of mutual respect where equal employment opportunities are available to all applicants and teammates without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, Veteran status, or other legally protected characteristics. Diversity and inclusion is critical to our success as a global brand, and we seek to recruit, develop, and retain the most talented people from a diverse candidate pool.

More about ANINE BING

ANINE BING is a Los Angeles-based fashion house started in 2012 that blends elements of Scandinavian simplicity with American energy to offer modern wardrobe essentials for women seeking a timeless yet rebellious approach to everyday style. Since its launch, ANINE BING has built a global brand represented across 90+ countries, including brick-and-mortar retail stores in cities worldwide.

Headquartered in Los Angeles, ANINE BING has over 200 employees and is backed by key investors, which include Index Ventures founder Danny Rimer (Facebook, Dropbox, Roblox, Net-A-Porter), Greycroft Partners founder Dana Settle (Bumble, Cuyana, Farfetch), and Felix Capital founder Frederic Court (Goop, Farfetch, Vitrue, Dailymotion).

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